What is HubSpot? What is "Inbound"?

If you want the three-minute answer, check out this exciting video.

The company HubSpot and the term and idea of "Inbound" go hand-in-hand. So, to understanding HubSpot, you'll have to understand Inbound. 

Inbound is a more helpful and human approach to growing your business and is a method of attracting, engaging, and delighting people that provides value and builds trust. The idea of Inbound is to add value to a lead before extracting value from them.

Inbound has become so intuitive that you've probably been effected by it without even knowing it. If you've ever stumbled across a company's blog and learned something from it, or used the free version of a software before buying a paid version, you've been a part of a company's Inbound marketing strategy. The company first gave you a glimpse at the knowledge or service you could receive for them before making an investment in your money, resources, or time.  

HubSpot's platform is built to complement this approach to doing business. It’s all powered by the same database, so everyone in your organization -- Marketing, Sales & Services -- is working off the same platform:



HubSpot's software also complements the Inbound notion of the buyer's journey being a cycle, and not a linear progression. That’s why we’ve taken the traditional funnel — where someone moves from marketing, to sales, to customer service, all in separate silos — and thought about it in a new way - the flywheel. In the flywheel, each stage of the buyer’s journey is interconnected. And they feed each other, so you get leverage at every stage. You can find out more about that here.