HubSpot Education Partner Program

Course Syllabus Examples for Teaching

HubSpot has worked with the faculty in the Education Partner Program and our customers to create example syllabus you can use when building your courses

The Syllabus examples below are designed to give you both the learning resources and the activities to effectively build an entire semester-long course.  Most importantly, every single element of these Syllabus are 100% completely free.

Inbound Marketing Syllabus

The world has changed radically in the past decade. The way that people live, shop, work and buy has been transformed. As a result, companies - from small businesses to Fortune 500 companies - have been forced to adapt the way they attract, convert, close and delight their customers. They are doing this using Inbound Marketing.

Inbound Marketing is marketing focused on getting found by customers. Replacing the old outbound marketing methods of buying ads, buying email lists, and scrounging for leads, inbound marketing focuses on creating quality content that pulls people toward a company and product, at a time and in the manner that works for them.

Social Media Syllabus

Social media is everywhere. Increasingly, it is where people live out their lives - making connections, staying informed, finding jobs, and even falling in love. In 2016, people spent on average 50 minutes a day on just Facebook - almost as much time as they spend eating and drinking.

If people have changed the way they live and buy things, it follows that marketing and sales must update as well to match this new lifestyle.

This course will present an in-depth overview of creating an effective social media strategy.

Inbound Sales Syllabus

This syllabus is designed to help students learn Inbound Sales as a powerful strategy for starting, running and growing a business. This course will prepare your students to sell - whether it’s a product or services, across different business models.

This course uses free certifications, resources, exercises and software to create a comprehensive approach to running and growing a sales program. It is a framework to prepare your students to enter the world of digital and inbound sales as educated and informed professionals. It may be modified and adapted as each instructor sees fit.

Entrepreneurship Syllabus

This syllabus is designed to help startups learn Inbound marketing as a powerful strategy for starting, running and growing a business. This course will prepare your startups to enter the worlds of internet, digital and inbound marketing.

This course uses free certifications, resources, exercises and software to create a comprehensive approach to running and growing a business. It is a framework to prepare your startups to enter the world of digital and inbound marketing as educated and informed entrepreneurs. It may be modified and adapted as each instructor/mentor sees fit.