HubSpot offers two types of certifications:
These are the certifications provided by HubSpot Academy that do not mention the HubSpot software. In other words, they are vendor agnostic.
The goal of these certifications is to teach students and professionals the core principles for starting, running and growing a business.
Inbound Certification - This certification course consists of lessons that span the four stages of the inbound methodology. From attracting to converting to closing and delighting your customers, this course covers the basics of what inbound is all about. The Inbound Certification features HubSpot executives and leadership teaching you how to run an inbound business, from marketing to sales to services.
The set of lessons in this certification course will take you on a tour of inbound marketing, so you can begin building your inbound marketing strategy. You'll learn different inbound marketing techniques that range from creating content, using social promotion, converting and nurturing leads, and all the way to marketing to your customers.
Social Media Certification - The set of lessons in this certification course covers social media strategy, social listening and moderating, social content, extending your reach, digital advertising, measuring ROI, and more.
Email Marketing Certification - This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.
Content Marketing Certification - This content marketing certification course will teach you how storytelling, content creation, repurposing and promotion come together to build an inbound content marketing machine that grows your business, and your career.
Inbound Sales Certification - The Inbound Sales certification features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free sales training course covers the basics of what inbound sales is all about
Sales Enablement Certification - In this self-paced, online course and exam, learn how to align marketing and sales for optimal efficiency. Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.
Below are the certifications offered by HubSpot Academy that are specific to the HubSpot software:
Sales Software Certification - This training course will teach you how to use HubSpot CRM and the core features of HubSpot Sales to execute a high-performing inbound sales strategy like a pro. Say goodbye to the manual tasks and confusing features of most customer relationship management systems! In this course, we're going to make you an expert.
HubSpot Design Certification - Take a tour of the design tools in HubSpot. You'll learn how to manage your design assets, files, code-snippets and how to create templates for your content hosted in HubSpot.
Note: The HubSpot Marketing Software and Contextual Marketing Certification are for HubSpot Customers only. Completing these certifications requires a paid HubSpot account.