Any great business course combines theory and practice. Another way to consider this is the synthesis of strategy and execution.
For a modern course, execution is inexorably linked to the software professionals use.
HubSpot has both marketing and sales software. Both are free and available for you to use in your courses.
To get access to and register for the marketing software, follow these instructions
To get access to register for the sales software, follow these instructions.
Once you have gotten access to the software, it's time to learn all about HubSpot.
To see the different ways you can explore the software, check out this article.
The instructions to add your students as users are here.